When it comes to style, there’s a big difference between inexpensive and cheap.

I’ve long believed that great design can be had at any price point. Aside from being interesting, fun and dynamic, design should be full of personality and be unique and authentic and special. Style really isn’t about the cost of a particular item - it’s about the lifestyle it represents.

Use an inexpensive item in a highly personal way, and suddenly it’s cool. Style is about the essence of a brand and the lifestyle it represents. You can wear eight dollar flip flops with a fabulous sundress and be over-the-top chic. It’s about capturing the essence of who you are and how a particular item makes you feel.

The same thing goes for home design. There’s a concerted effort within many industries - automotive, fashion, technology - to find a way to provide great design and style at a reasonable price. Even the least expensive stainless steel kitchen suite can have super style and smart, practical features that you love, not expensive bells and whistles that go untouched.

Pulling off dynamic, distinctive interiors you’re happy to come home to, isn’t always about breaking the bank or having a decorator on speed dial. It’s really about creating rooms that are true to you.

That’s not cheap. That’s style.